Remember a time before Trump in 2016? Or when we were just on our third leadership spill just after Tony Abbott? Or when we were asking our donors for their name, fathers title, and their childhood pets name before we let them donate? A whole lot changes in 3 years....
A Review of 2018 for achievements of Not-for-Profit organisations and Charities Greetings from Patagonia :) What a year it’s been! Personally I’ve made some big decisions - all of which I’m happy to report, have worked out for the best. I’m happier, healthier and I’ve...
It seems that every charity with a regular giving program wants to use Facebook advertising to increase their supporter base and generate new RG leads. We’ve all seen the success stories at conferences – but the flops don’t get the same exposure. So when F&P asked...
I’ve got a confession to make. Even though at Parachute Digital I am the bread and butter that will create and hold your social media marketing campaign together, I don’t have a personal Facebook account. Nope, deactivated it almost a year ago. The choice was hard –...
To bring Social Change For those reading this blog for the first time, I'm Shanelle Newton Clapham, and I built my business [Parachute Digital] on the philosophy of "giver's gain". I believe that we should give without expectation of return. So I try to be generous...
Measuring donor acquisition success Organisations are growing and fundraisers are looking for new, reliable acquisition channels. Using digital to generate leads, which charities are converting to monthly donors via an ask by a telefundraiser, has proven very...
There seems to be a divide between fundraisers... ... they seem to fall into 3 camps: Those of us who think digital will play a large role in the future of fundraising and we must get in before we're left behind. The buzz word for this group is "brave new world" Then...
You need a values match for long term support I've built my business on the proposition that organisations should promote their values through stories that demonstrate their work and what they stand for. By doing this we match the organisation's values to people who...
I love trying new things. When I started parachute digital it was with this mantra in mind - I don't want to do the status quo, I want to break new ground and try new things. And I have. But like all things that are new and then successful, they are replicated and...
Pokemon Go bigger than Brexit Ok, let’s face it. Pokemon Go has made its way to be in everyone’s conversation at some point in the last couple of months, but it is not just the fact that people are talking about it, millions of people are playing it and loving it....
The rise and rise of corporate social responsibility There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they...
3 steps to more online donations Quick and easy donations I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is. Busy. Busy. Busy. These days we all seem have more to...
Donor behaviour online What do donors want online? Our research set out to determine what donors want in a website donation page as well as what they get. We surveyed 180 donors and conducted 10 in-depth personal interviews to get the donor perspective. To determine...
Assumptions About Donating Online Don’t assume, ask No doubt you’ve heard the proverb about assumptions and what they make of you and me. So we decided that it was high time that we stopped making an ass of ourselves and our donors and found out what really makes...
Saying thank you to your donor after donating is common practice. But how do Australian charities say thank you online? In our Website Donation Pages Research, where we benchmarked 100 Australian donation pages, we’ve seen the good, the bad and the ugly ways of...