Acquire & retain donors using online
This ebook will show you how to use digital channels to acquire and “on-board” new supporters and convert them into donors faster and with better results than you’re currently getting.
Would you like to achieve these results from any of your fundraising channels?
- 29% lower $CPA than F2F
- 300% higher first gift completion
- Almost double the donor retention at 6 months
- 2.75 ROI at 36 months
- Close to break even in Year 1
Value & nurture your supporters
An on-boarding strategy is a series of communications that you can use for many different streams of supporters. You can largely re-use the same content across different streams with some slight tweaks based on where each group of supporters currently sits in the donor journey.
- You can convert newly acquired leads into donors
- You can upgrade existing cash donors into regular givers and
- You can convert email subscribers and activists into donors.
Read this eBook
This ebook focused on the longer-term nurture journey. The strategy I will present is to convert a low-input supporter into a financial donor over the course of 16 weeks. A variety of action based and financial asks will be sprinkled strategically throughout your communications calendar during the on-boarding period. We do this by using a 3-part process of capturing your new supporters attention.
PART 1 – Acquire supporters through digital channels (specifically email, online petitions, SMS and web or video content).
PART 2 – Set up timed communications to take the new supporter on a journey of discovery.
PART 3 – Ask the primed supporter to make a financial donation.
As you can see, we are getting excellent results.
Please start nurturing your donors and supporters today.